LinkedIn is the #1 social networking platform for business professionals
Did you know that LinkedIn is 277% more effective for lead generation than Facebook and Twitter?
72.6% of salespeople who use social media outperform their colleagues who aren’t using it.
Last year alone, there were 5.7 billion searches performed on LinkedIn
I help professionals get found, stand out from the crowd, attract their ideal customers and build a network that generates leads.
What you need to know to elevate your professional success
Create a professional brand.
Remember this is more than a resume it is a place to demonstrate your value to clients, partners and prospects.
Your Headline and Summary sections must stand out from the crowd
These sections must convey various elements of your experience, personality and skill set that highlight your ability to solve problems and make things happen.
Optimize your profile for the LinkedIn search engines.
Include keywords that prospects are most likely to use when searching
Proactively search for new people to interact with.
Otherwise you are missing out on a big part of social media’s potential to drive growth of your brand, business or job opportunities.
Learn what social selling is and why you need to get on board!The declining effectiveness of cold calling has already been well documented. Social Selling leverages your professional brand to fill your pipeline with the right people, insights and relationships. Relationships are not built between “Connections” they are built between people.
Be consistent and be actively engaged.
The opportunities are great and you can no longer afford to be complacent on LinkedIn. That means showing up and actually engaging in dialogue even though it starts online. According to a recent study by LinkedIn, 76.7% of top sellers always use LinkedIn to identify potential contacts.