Best 5 Essential Tips for LinkedIn Business Success
Gain the Benefits of Having a Personal LinkedIn Consultant. Gain professional insights to guide your out of the maze of information overload on how to use LinkedIn for your Business with these tips and ideas.
There are so many ways to use LinkedIn for business, so it’s easy to get overwhelmed and confused with all the information that you’ll find out there. Some people just give up altogether, which is a shame because they’re missing out on the tremendous benefits of being an active participant on this online space. If you’re new to using LinkedIn for business, you don’t need to spend hours figuring out how everything works. Take one of our courses for LinkedIn and simply focus on these 5 essential LinkedIn tips and you’ll be able to get the maximum benefit from your time spent on LinkedIn.
You can benefit by learning how to use LinkedIn for professional networking, business connections, and meaningful marketing with this ultimate tips for using the LinkedIn platform more effectively.
5 ESSENTIAL LINKEDIN FOR BUSINESS TIPS & IDEAS
1. Create A Keyword Rich LinkedIn Profile
2. Join Relevant LinkedIn Groups
3. Create Your Own LinkedIn Group
4. Start And Maintain Conversations on your LinkedIn Space
5. Grow Your LinkedIn Network
Detialed Look at 5 Eessential LinkedIn For Business Tips
Read and then implement one or more of our 5 Essential Tips for LinkedIn Business Success and enjoy a greater presence on LinkedIn.
LinkedIn For Business Tip #1: Create A Keyword Rich Profile
Did you know that thousands of people are searching for someone offering your product or service as we speak? LinkedIn has a search function that allows its users to find people and businesses based on the keywords in their profile, and I don’t need to tell you that it’s the first three results that get the most exposure.
Imagine that – hundreds of people finding your profile, and your business every single day! All you need to do is to target the right keywords in your profile and you’ll be appearing in those coveted spots ahead of your competition.
LinkedIn For Business Tip #2: Join Relevant Groups
If you’re serious about using LinkedIn for business, then you absolutely need to be a part of groups that are relevant to your business. Typically, people will join groups that are comprised of their peers, and that’s fine. For example, someone who is a financial advisor would join a “financial advice” group. The thing is, you aren’t going to reach your customers this way. So instead of “following the herd”, you should think about which groups your potential customers are spending their time in and join those groups.
LinkedIn For Business Tip #3: Create Your Own LinkedIn Group
Sometimes, you’re not going to find a relevant group, or you may want to step up and be a leader in your niche. Either way, it’s a good idea to create your own group and invite your target audience to be a part of it. Not only will you position yourself as the expert in your target market in the eyes of your potential customers, you’ll also gain the respect of other experts in the field. Be sure to initiate and promote discussions though, as you don’t want your group to be perceived as “dead”, which will have the opposite intended effect.
LinkedIn For Business Tip #4: Start And Maintain Conversations
When you’re using LinkedIn for business, you’ll be tempted to just post up your marketing message and try to get customers in that way. This is a big no-no on any social networking site. Instead, you should aim to start and join conversations related to what your business has to offer. That way, you won’t be perceived as a blatant marketer and instead be respected as an authority and a real person. This will attract people to connect with you and want to find out more about what you have to offer.
LinkedIn For Business Tip #5: Grow Your Network
Finally, using LinkedIn for business is all about growing your influence, and as such you’ll want to grow your network connections as much as possible. To do this, you should enable the LinkedIn Open Network (LION) function on your profile so that you will be able to accept all incoming connections. With all your activity on groups, Q &As and other peoples’ conversations, you’re bound to attract potential clients, partners or simply people who are interested in what you have to say. Once they add you to their network, be sure to engage them and build up the relationship further.
If you would like additional assistance to employ these hot tips, let us help you create a professional done-for-you LinkedIn profile that gets people clicking.
“When people search the internet for your name, your LinkedIn profile will most likely be one of the top search results, so you want to make a great first impression. Your LinkedIn profile provides people with a comprehensive summary of you, your education, work experience, and your achievements.” ~ www.entrepreneur.com
“If you provide professional services, you can receive client recommendations and promote your services to prospective buyers through the LinkedIn database of service providers.” – Google Books
Nice article JoAnne!LinkedIn is very important especially for small businesses.You can use the many forums on LinkedIn to share the knowledge you’ve gained in your area of expertise. This is a great opportunity to win new business or at least find prospective clients to pitch your business to.
Thank you for your comment Barbara, you sound like an avid LinkedIn user yourself! So much value in this platform. – JoAnne