Best Practices On the LinkedIn Platform for Savvy Professionals
It should go without saying that LinkedIn is the one social media platform that upholds a more professional standard for posting, sharing and simply connecting with other professionals.
Image borrowed from a graphic originally posted on LinkedIn
So let me reiterate the images message which a colleague posted… LinkedIn is not Facebook. Attend one of my workshops and learn best practices about LinkedIn; you can avoid the many things that might result in a total social train wreck. Whether you’re a new business owner, a sales professional, or a staff recruiter who finds potential candidates on LinkedIn, I can help you make the most of each of these points. After you are familiar with best practices on the LinkedIn platform, we can partner and personalize them tailored to fit your job and industry.
Best Practices for LinkedIn Are Unique
Professionals are obviously becoming annoyed by those people who are using LinkedIn the same way they would use Facebook and yet these social platforms are polar opposite in many ways. From one of the best online strategists I know, Gary Vaynerchuk says, “Know the space you are in” meaning that every social platform has its own audience, focus and specifications to posting. If you want to be taken seriously you will know how all the platforms differ and you will more importantly know your ideal audience and what social platforms they are spending their time.
However, I feel compelled to offer some suggestions to those more novice to this platform on best practices for best results using LinkedIn. The following 8 tips will prove helpful to learn key LinkedIn Do’s and Don’ts For savvy professionals.
8 BEST PRACTICES FOR SAVVY LINKEDIN PROFESSIONALS
1. Don’t post a blatant advertisement as a status update or a published post. LinkedIn offers a advertising program should you want to create an ad campaign. Besides your colleagues will get annoyed with your lack of professionalism.
2. Post only relevant content
3. Never send the default invitation
4. Stop spamming group pages
5. Engage both current and potential relationships
6. Study LinkedIn groups before participating
7. “Listen” across your LinkedIn platform
8. Think twice before you post
8 LinkedIn Do’s and Don’ts For Savvy Professionals
1. Don’t post a blatant advertisement as a status update or a published post.
Make appropriate status updates fit. LinkedIn offers a advertising program should you want to create an ad campaign. Besides your colleagues will get annoyed with your lack of professionalism.
2. Post only Relevant Content as a Status Update
Relevant for what you do and who you serve. Build your credibility by educating people with information they can benefit from. Please post personal and miscellaneous jokes, cartoons, family updates to Facebook.
3. Never Send the Default Invitation
always let people know in a short personal message why you want to connect with them. You will be so much more likely to start a relationship off on the right foot.
4. Stop Spamming Group Pages
Viewers don’t prefer pages with offers and blatant self promotion. Once group members get to know you from your participation in group discussions, then I would add an occasional blog post you have written that you feel brings value to the group or opens a great discussion that everyone benefits from.
5. Engage Current and Potential Relationships
Engage with both existing and potential relationships on LinkedIn through asking and answering questions.
6. Study LinkedIn Groups Before Participating
Study the groups that your prospects participate in on LinkedIn; join and leverage the groups that are most active in your niche industry.
7. Listening is a Tremendous Skill
Study and “listen” to how people you search for describe themselves on LinkedIn. Find a key topic or interest to relate to them on.
8. Think Twice Before you Post
Lastly. if you want to be perceived as a serious professional and build relationships that grow and nurture you professionally than think before you post!
The world’s largest professional social network connects colleagues with each other and businesses with current and potential employees, all while enabling community development and content sharing. LinkedIn’s potential lies in its power to build authority, establish thought leadership, and cultivate a robust network. – Moz’s Beginners Guide to Best Practices on LinkedIn
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