I often wonder if people who are active on social media sites for business feel a false sense of connection. That thought caused me to ask the question, has LinkedIn created the illusion we’re connected or do most people really…
Guest Post LinkedIn profile summary tips for a better first impression Today’s first impressions have gone digital. Prospective employers, new clients and hiring candidates have already perused your LinkedIn profile and learned about your entire professional history before they…
How to use LinkedIn Ads to Promote Your Business Marketing your business online requires an advertising budget as part of your strategy. Whether your goal is to drive traffic to your website, create brand awareness, promote content or convert to…
What You Need to Know About Using Hashtags on LinkedIn For those of you who aren’t quite as social savvy, let me begin by defining what a hashtag is and how to effectively use hashtags on LinkedIn. First, it is…
LinkedIn is ideal for business consultants, coaches, advisors, speakers or other B2B professionals to connect with their ideal customers LinkedIn remains the #1 social network for professionals looking to connect and generate B2B leads and yet, there are many companies…
LinkedIn company page best practices for building your brand presence. I used to believe it was a waste of time to have a LinkedIn company page unless you were to put the effort forth to gain followers. However, I have…
LinkedIn profile tips to leverage the new 2018 layout design Once again LinkedIn has updated the profile design.The top header of your profile now shows more relevant details you want people to learn about you immediately upon viewing your profile.…
How to gain sales with a focused engagement strategy Growing sales leads utilizing LinkedIn is more than inviting a lot of people to connect, followed by a promotional sales message. The top sales people using LinkedIn know long-term success is…
10 Most Overused Buzz Words in LinkedIn Profiles Every year LinkedIn publishes the 10 most overused words used in profiles. I find that when your LinkedIn profile is dominated with overused, meaningless words, we are not differentiating ourselves or our…
As an admin to several LinkedIn groups, I recently received an email from LinkedIn letting me know the impending changes as LinkedIn updates groups for 2018. As we all are painfully aware, the interest in group activity has dropped to…