How to Maximize Visibility Working with LinkedIn’s Algorithm

Visibility Working with LinkedIn’s Algorithm - blog

As with all social media and search engines, algorithms determine what you see online. Algorithms are complex but this article will simplify what that means for you specifically to the LinkedIn platform. Algorithms are rules, signals and data that govern the platform’s operation. These algorithms determine how content is filtered, ranked, selected and recommended to […]

New LinkedIn Features 2024

LinkedIn Updates 2024

What is important to understand about LinkedIn is that they will remain the #1 social platform for professionals with 1B users globally, and they are investing in making the platform better every year. There were more than 150 updates on LinkedIn in 2023 and more to come in 2024. If you subscribe to my email […]

5 LinkedIn Adjustments You Should Make in January

5 adjustment to make in January to LinkedIn

As you execute your new year goals including your marketing goals, you want to spend a little time updating LinkedIn especially if this is a tool you use for your marketing. These updates also apply if you are seeking a career move and want to be found. LinkedIn is notorious for not publicizing changes unless […]

Should You Upgrade your LinkedIn Free Account to Premium?

Should You Upgrade your LinkedIn Free Account to Premium?

One of the most frequently asked questions I receive is asking if upgrading from a free LinkedIn account to a paid account is worth it? The short answer is yes simply because you are afforded more data and that helps you make more informed and data-based decisions for your business or your career. Second, as […]

5 Things Every Young Professional Should Be Doing on LinkedIn to Stand Out

5 Things Every Young Professional Should Be Doing on LinkedIn to Stand Out

Not every young professional is scrolling Instagram all day! According to recent data published by Statista, as of December 2022, 31 percent of LinkedIn users in the United States were between 30 and 39 years old, while 23 percent were between 40 and 49 years old. Additionally, almost one in five U.S. users belonged to […]

LinkedIn Skills: What you should know to gain a competitive edge

LinkedIn Skills - blog

The LinkedIn skills section is important if you want to be found in a search as a job seeker as well as a business professional. LinkedIn started as a careers platform and today LinkedIn continues to add features that aid job seeking & career growth. Think of how people use LinkedIn as a search engine […]

3 Simple LinkedIn Hacks to Position Your Brand & Stand Out

Standing out on LinkedIn will set you apart from your competitors if you know how to leverage the features that will enhance your profile so you make a great first impression. When I work with business owners, consultants, sales professionals and others who want to stand out I first want them to know that the […]

LinkedIn 2023 – Who’s viewed my LinkedIn Profile?

Who’s viewed my LinkedIn Profile

LinkedIn is a powerful search engine where professionals are looking for other professionals to provide a service that solves their problem, looking for what leaders or topic/industry experts are talking about, or hiring managers are looking for candidates to fill jobs. When anyone does a search on LinkedIn, they typically search for someone by a […]

Make Better Marketing Decisions with LinkedIn’s Improved Analytics

LinkedIn continues to improve their platform for those who are active and invested in using this platform on a consistent basis. Today I am sharing the latest analytics available and how to use them to make better, data-driven decisions about your current network, target audience, and measuring the success of your content. As a person […]

3 Simple Things Job Seekers Should Do on Their LinkedIn Profile

3 Simple Things Job Seekers Should Do on Their LinkedIn Profile

If you are looking to make a career move you likely already know having a good LinkedIn profile and second, being active on the platform will help you become seen. The thing to remember is that your LinkedIn profile allows you to be so much more than your resume. Resumes may be necessary, but they […]


A Practical Guide for Business Owners, Consultants & Salespeople to Effectively Use LinkedIn for Marketing.