What type of content works best on LinkedIn?

What type of content works best on LinkedIn - blog

Knowing what type of content works best on LinkedIn in 2024 can seem like a daunting task you never wanted to master, but in today’s digital world, people meet us online often before offline we have the ability to build trust and awareness with what we post to LinkedIn. 5 expert tips to help you […]

5 LinkedIn Adjustments You Should Make in January

5 adjustment to make in January to LinkedIn

As you execute your new year goals including your marketing goals, you want to spend a little time updating LinkedIn especially if this is a tool you use for your marketing. These updates also apply if you are seeking a career move and want to be found. LinkedIn is notorious for not publicizing changes unless […]

Should You Upgrade your LinkedIn Free Account to Premium?

Should You Upgrade your LinkedIn Free Account to Premium?

One of the most frequently asked questions I receive is asking if upgrading from a free LinkedIn account to a paid account is worth it? The short answer is yes simply because you are afforded more data and that helps you make more informed and data-based decisions for your business or your career. Second, as […]

Stay Top of Mind with Your Network – Gain More Opportunities

Staying op of mind with your network

Did you know that of the almost 1 billion LinkedIn users globally only 5-7% are active. That means the majority of users are not logging into LinkedIn on a consistent basis. If you are looking to gain more brand or product exposure, position yourself as a thought-leader in your industry or looking for a career […]

5 Mistakes Job Seekers Make on Their LinkedIn Profile

5 Mistakes Job Seekers Make on Their LinkedIn Profile

Your LinkedIn profile is a billboard for your career and there are simple mistakes that are preventing many job seekers from getting found by recruiters and hiring managers. If your job search on LinkedIn isn’t going anywhere because you aren’t hearing back from employers or getting interviews, it could be your LinkedIn profile is to […]

How to win the LinkedIn Marketing Game

How to win the LinkedIn Marketing Game

LinkedIn wants to continue as the premiere B2B social network. Their niche has worked for 20 years and by sticking to what works they aren’t trying to be Facebook, Instagram or Twitter. Staying on brand and working with the algorithm will garner better results. Social media platforms are effective tools for communicating your brand, industry […]

5 Tips Savvy LinkedIn Users Know to Land Their Next Career Opportunity

5 Tips Savvy LinkedIn Users Know to Land Their Next Career Opportunity

Do you find yourself laid-off or seeking a career change? Today’s job seeker needs to learn what savvy professionals who always seem to fall into a new position know that sets them apart when it comes to landing their next career opportunity. What I’ve observed over the years I have worked with professionals on their […]

Turn on the Messaging Function for your Company Page

Turn on the Messaging Function for your Company Page

LinkedIn is expanding the features available for company pages which means they are supporting and promoting companies to create and use what they commonly refer to simply as ‘Pages’. LinkedIn company pages are beneficial not just for large companies but for small businesses as well to further establish a brand. As of Q1 2023 there […]

5 reasons why consumer brands should be more active on LinkedIn

5 reasons why consumer brands

Traditionally LinkedIn is a B2B social platform for marketing, but you may want to consider that LinkedIn can also be ideal for brand building and reaching consumers, especially for things that may interest them beyond their professional lives. According to an article from Social Media Examiner, “Among the abundance of work-related content, brands can easily […]

Control Your LinkedIn Feed with More Content You Want to See

Control Your LinkedIn Feed

LinkedIn users often complain about what they see in the newsfeed. It can be more confusing than random; this post shows you several ways to gain control of your LinkedIn feed delivering content you want to see. LinkedIn’s default setting from the HOME tab also referred to as the newsfeed is set to show you […]

FROM NOVICE TO LINKEDIN EXPERT

A Practical Guide for Business Owners, Consultants & Salespeople to Effectively Use LinkedIn for Marketing.