Category: Linkedin Training

8 Ways to Improve Your LinkedIn Marketing in 2023

Here are EIGHT things you can do right now to improve your LinkedIn marketing that will drive more visibility, increase engagement and build influence for more impact, credibility, and income going into the new year. LinkedIn had more than 80 updates to the platform in 2022, with that said there are some basic and yet […]

How to Get Your Network to Engage with Your LinkedIn Posts

As LinkedIn’s network continues to grow worldwide, there is a captive audience of professionals that many businesses want to get in front of. Posting content is the fastest way to demonstrate your thought leadership, credibility, and build trust, but how do you get your network to engage with your posts? That is the question that […]

LinkedIn Groups – Tips for More Post Engagement

LinkedIn groups can be a worthwhile communication tool. Teaching members how to see your group posts in their newsfeed is a step towards more engagement. LinkedIn groups over the years have wavered from a robust place to connect and network, to becoming online ghost towns that are inactive. When you joined a group, often you […]

LinkedIn Company Page Updates [September 2022]

LinkedIn company pages are a must for small businesses or solo consultants and not just large corporations. A LinkedIn company page adds value and credibility to your brand. Your company page is where you can brag more about your company and solutions. LinkedIn Company Pages provide a unique way for your organization to stand out […]

Get LinkedIn Notifications from Important People in Your Network

One of the many LinkedIn new features that occurred in 2022 included a notification bell on every member’s profile where you can subscribe to receive notifications of their content. This article outlines how to use this for both social selling and to promote your thought leadership. Have you noticed the bell icon 🔔 on the […]

5 Reasons Your LinkedIn Posts Don’t Turn into Leads

The mistake many professionals who rely on LinkedIn for leads make is posting random topics and inviting tons of random people to connect just to build a bigger network because their strategy is to reach more people. The problem with that strategy is that the majority of random connections don’t turn into paying customers! Here […]

Get Noticed on LinkedIn By Changing One Activity

Getting noticed on LinkedIn for your expertise when there are over 840 million profiles can seem daunting. With a strategy and consistency, you can easily win at standing out! If you’re not getting noticed on LinkedIn, there is a reason why. It’s not because you need to add more details in your profile, although a […]

How a Google Search Elevates Your LinkedIn Presence

In business, we are digitally checked out every day. Our prospects often start with a Google search which likely shows your LinkedIn profile at the top of the search result. Research from a Chitika research study showed that the top three results from a Google search get nearly two-thirds of all the clicks meaning people don’t often […]

Creating a Newsletter for Your LinkedIn Network

Newsletters are not dead! That’s why LinkedIn provides users the ability to produce a newsletter that your network can subscribe to. Last year LinkedIn rolled out ‘Creator Mode’ to all LinkedIn users. The benefits of turning on this feature is the ability to produce a newsletter and LinkedIn Lives which I wrote about in “Creator […]

Add a Career Break to Your LinkedIn Profile

You can now add Career Breaks to the Experience section on your LinkedIn profile. This new feature allows you to add context and share details about career breaks you’ve taken outside of regular employment in your work experience. Taking a career break is common in today’s working world and up until now was difficult to […]