What type of content works best on LinkedIn?

What type of content works best on LinkedIn - blog

Knowing what type of content works best on LinkedIn in 2024 can seem like a daunting task you never wanted to master, but in today’s digital world, people meet us online often before offline we have the ability to build trust and awareness with what we post to LinkedIn. 5 expert tips to help you […]

How to Maximize Visibility Working with LinkedIn’s Algorithm

Visibility Working with LinkedIn’s Algorithm - blog

As with all social media and search engines, algorithms determine what you see online. Algorithms are complex but this article will simplify what that means for you specifically to the LinkedIn platform. Algorithms are rules, signals and data that govern the platform’s operation. These algorithms determine how content is filtered, ranked, selected and recommended to […]

5 reasons why consumer brands should be more active on LinkedIn

5 reasons why consumer brands

Traditionally LinkedIn is a B2B social platform for marketing, but you may want to consider that LinkedIn can also be ideal for brand building and reaching consumers, especially for things that may interest them beyond their professional lives. According to an article from Social Media Examiner, “Among the abundance of work-related content, brands can easily […]

[NEW] LinkedIn updates the algorithm affecting the visibility of posts

LinkedIn updates the algorithm affecting visibility of posts

LinkedIn recently said they were getting complaints from users that there are too many posts with personal pictures that were better suited to Facebook, so they have made changes to how the feed works and what you can expect. According to a recent interview published in Entrepreneur Magazine with LinkedIn editor & chief Daniel Roth, […]

5 Reasons Your LinkedIn Posts Don’t Turn into Leads

LinkedIn Posts Don’t Turn into Leads

The mistake many professionals who rely on LinkedIn for leads make is posting random topics and inviting tons of random people to connect just to build a bigger network because their strategy is to reach more people. The problem with that strategy is that the majority of random connections don’t turn into paying customers! Here […]

Creating a Newsletter for Your LinkedIn Network

Creating a Newsletter for Your LinkedIn Network

Newsletters are not dead! That’s why LinkedIn provides users the ability to produce a newsletter that your network can subscribe to. Last year LinkedIn rolled out ‘Creator Mode’ to all LinkedIn users. The benefits of turning on this feature is the ability to produce a newsletter and LinkedIn Lives which I wrote about in “Creator […]

4 New Tips About Posting on LinkedIn You May Not Know

4 New Tips About Posting on LinkedIn You May Not Know

LinkedIn slips in updates to the platform that you don’t know about until you’ve gone to take an action and realize it has changed. In 2021, LinkedIn added some features that help your posts get seen by the right people if you know where to find them. Creating posts on LinkedIn should be meant to […]

13 New LinkedIn Updates You Want to Capitalize on for 2021

13 New LinkedIn Updates for 2021

You may not be aware of the updates LinkedIn makes to their platform because you don’t get a notification from LinkedIn.  That’s why I encourage readers of this blog to subscribe to my email list as I share LinkedIn updates and how to best utilize those updates throughout the year. Here is a recap of […]

Is your LinkedIn Profile Dominated with Overused, Meaningless Words?

Is your LinkedIn Profile Dominated with Overused, Meaningless Words

10 Most Overused Buzz Words in LinkedIn Profiles Every year LinkedIn publishes the 10 most overused words used in profiles. I find that when your LinkedIn profile is dominated with overused, meaningless words, we are not differentiating ourselves or our brand which means we are not standing out in a field of competitors. 1. Specialized […]

How to Use LinkedIn Articles to Gain Greater Visibility

How to Use LinkedIn Articles to Gain Greater Visibility

LinkedIn first opened the publishing opportunity to 150 thought leaders such Richard Branson and Deepak Chopra before opening it up to everyone in 2014. This post is about how to use LinkedIn articles to gain more visibility. Now with the release of the new desktop interface, LinkedIn has renamed publisher to simply articles. As you […]

FROM NOVICE TO LINKEDIN EXPERT

A Practical Guide for Business Owners, Consultants & Salespeople to Effectively Use LinkedIn for Marketing.