LinkedIn is improving its analytics feature to help users make better decisions based on a set of metrics. When establishing KPIs to assess effectiveness, consider these important factors for those utilizing LinkedIn as a sales and marketing tool.
How to Use LinkedIn Analytics to Track and Boost Your Business Success – When setting key performance indicators (KPIs), it is crucial to consider the return on investment (ROI). Establishing clear KPIs allows you to measure the effectiveness of your LinkedIn activities and make informed decisions to enhance your strategy. This involves analyzing various metrics to understand which efforts lead to desired outcomes, such as increased engagement, lead generation, and conversions.
LinkedIn Analytics: Measuring Performance and ROI
From your LinkedIn profile, scroll down to see the analytics section. These analytics are private which means anyone who visits your profile does not see this section.

Important Factors to Consider for Effective LinkedIn Analytics
I made a short video to guide you through the analytics section and highlight key points for each subsection.
Important Factors to Consider for Effective LinkedIn Analytics
I made a short video to guide you through the analytics section and highlight key points for each subsection.
What KPI’s Can You Measure?
Don’t get stuck on the post impression data, this is the number of times a post was seen. Everyone in 2024 and so far into January of 2025 has experienced a drop in the reach or impressions of a post, more importantly you want to be focusing on results!
I would focus on these metrics:
- Have your profile views increased?
- Have your followers grown? (This is the total number of people that currently follow you (including connections and non-connection followers).
- Newsletter Subscribers – if you produce a newsletter on LinkedIn, did you gain new subscribers?
and the number of times people clicked to view your newsletter articles on the article page or in a newsletter email, in other words are people reading your stuff? - Number of new connections
Note About Who’s Viewed Your Profile on LinkedIn
The LinkedIn Basic (free) account will have the following Who’s viewed your profile features:
- If you have set your profile viewing options to display your name and headline when viewing profiles, you’ll see the five most recent viewers in the last 90 days, as well as a list of suggestions for increasing your profile views.
- The list displays viewer insights such as:
- Number of profile viewers
- Interesting views
- Where your profile viewers work
- Where they found your profile
- Their job titles
A Premium Business and a Premium Career (paid) subscriber will be able to see list of viewers, viewer trends, and insights for the past 365 days.
The LinkedIn Premium account will have the following Who’s viewed your profile features:
- Filter viewer data by time range and/or demographics: Select the Filters above the graph to filter your data by Date range (set at 90 days by default). You can also filter by Interesting viewers, Company, or Industry. Select All filters to filter using additional insights and demographic data.
- Turning Interesting viewers on will show you notable profile viewers. For example, senior leaders in your industry, recruiters, or job posters at companies where you recently applied for or saved a job, and people who work at companies you follow. You can click or tap on filters within Interesting viewers to turn it on or off.
- View weekly viewer trend graph: You can place your cursor or tap on data points across the graph to see viewer insights for a particular week.
- View Highlights: Click Show more analytics dropdown below the graph to view top locations, industries, and companies of people who viewed your profile. The consolidated details of these people are displayed in the Details section below. You can select the Dropdown under the Details section to filter by Companies, Industries, or Locations.
How to Turn Your Profile Viewers into Clients
Not everyone who views your profile could be a prospect, on the other hand – this is also an opportunity to start to build a relationship with someone who may have interest in you and that could be why they viewed your profile. In this post, help you find the opportunity with a proactive approach with those people viewing your profile. https://linkedinforbusiness.net/turn-your-linkedin-profile-viewers-into-clients/
Use LinkedIn Analytics as a Clue
Using your analytics as a clue will help you make more informed decisions.
If your profile viewers are people with titles you may not have considered as potential connections or prospects, you have data possibly telling you otherwise.
If interesting people are viewing your profile, be proactive and reach out to them in a friendly way, let them know you say they viewed your profile and perhaps mention you see you both share mutual connections or notice they work at a company where you have connections and start up a conversation.
As I like to say to my clients, conversations lead to opportunities,
are you maximizing your network connections and followers?
If you notice more comments and reactions to specific posts, you can ask was it the topic based on the commentors remarks? Are more people reacting to your posts with images of real people or are they reacting to your videos? You can adjust your content mix based on how your network is reacting.
Conclusion
In conclusion, leveraging LinkedIn Analytics can significantly boost your professional presence and networking opportunities. By actively analyzing and responding to the insights provided, you can refine your approach to profile optimization and content creation.
Don’t just observe the data—act on it. Engage with your viewers, tailor your content to what resonates most, and continuously build meaningful connections. Start today by exploring your LinkedIn Analytics and turning insights into impactful actions for your professional growth.
Need help with a LinkedIn marketing strategy?
I work with business owners, consultants, salespeople and corporate leaders to improve the results they want by leveraging LinkedIn & your most important relationships.
Reach out to me with your questions: [email protected]