Influence Through Content and Engagement

94% of B2B marketers use LinkedIn for content marketing. Job seekers are using content to demonstrate thought leadership and industry expertise.
LinkedIn is 3x as trustworthy for delivering worthwhile content, compared to other social platforms. It’s the go-to platform for getting more eyeballs on the content that informs and helps your target audience.

LinkedIn Marketing Without a Strategy is Just Noise—
Let’s Make It Work for You

LinkedIn is the #1 platform for professional networking, thought leadership, and business growth. But simply having a profile isn’t enough—your success depends on a strong LinkedIn Content strategy that positions you as an industry leader, builds trust, and attracts new opportunities. With 94% of B2B marketers using LinkedIn for content marketing, the competition for attention is fierce. If you’re not showing up with the right message, your ideal audience is engaging with your competitors instead.

Find the right content and transform your brand and business

As a business owner, entrepreneur or corporate leader you are an expert in what you do but sharing that expertise in the form of content may have you feeling a bit unsure.

I work with individuals and companies to develop a content strategy to support your ongoing LinkedIn marketing success that drives your brand engagement builds credibility and establishes authority in your industry or niche.

Transform your expertise into content that informs & aligns with your brand.

∙ Gain more visibility
∙ Develop a plan
∙ Build Influence

Schedule a call – for individuals & companies

Access my calendar and reserve a time for a brief call, so I can learn more about your goals and determine the best training solution to meet those goals. Let’s work together to help your business clarify your brand, stand out from the competition, and gain more visibility.

A Strong LinkedIn Marketing Strategy Has Two Key Components:

LinkedIn Content Builds Your Brand

Your content should do more than just fill space—it should tell your story, establish your expertise, and attract the right decision-makers to your business.

Engagement Builds Influence

It’s not just about posting—it’s about starting conversations. Knowing who to engage with and how to show up in meaningful interactions is what turns connections into clients.

Struggling with what to post? Unsure how to engage effectively?

If you find yourself posting inconsistently, engaging at random, or wondering if your content is making an impact—you’re not alone. And you don’t have to figure it out on your own.

I specialize in LinkedIn Marketing and LinkedIn Content strategies that help business owners, consultants, sales professionals, and corporate leaders increase visibility, establish authority, and generate real business results.

SCHEDULE A CALL TO DISCUSS YOUR CONTENT PLAN

Schedule a call – for individuals & companies

Access my calendar and reserve a time for a brief call, so I can learn more about your goals and determine the best training solution to meet those goals. Let’s work together to help your business clarify your brand, stand out from the competition, and gain more visibility.

“JoAnne has an awesome talent for tying strategic business development to tactical execution in an easy to understand, common sense language for entrepreneurs like myself, to senior corporate leaders responsible for overseeing brand and image. She paints a clear and compelling picture on what leveraging the full power of LinkedIn can do for your business, and why it’s worth the investment of time and energy.”

Nancy Maxfield-Wilson

MS, MA Resilience, Change Leader