One of the many LinkedIn new features that occurred in 2022 included a notification bell on every member’s profile where you can subscribe to receive notifications of their content. This article outlines how to use this for both social selling and to promote your thought leadership.
Have you noticed the bell icon 🔔 on the top right of someone’s LinkedIn profile just below the header image?
You can now subscribe to the content posted by a member you follow or are connected to.
When you subscribe to a member’s content, you’ll receive a notification when that member posts any new content. This allows you to never miss the latest posts from your favorite content creators.
Why should you care?
First, from a social selling perspective, you want to stay top of mind with certain people to build relationships – right? A way to do that is by commenting or reacting to their posts. When you click the bell icon, you’ll receive a notification when that member posts any new content.
This allows you to never miss the latest posts from your favorite content creators.
To subscribe or unsubscribe to another member’s content:
- You must Follow or Connect with that member first.
- Click the Subscribe bell icon to the right of the profile photo of the member you want to subscribe to.
- The Subscribe bell icon will turn gray indicating that you are subscribed to the member’s content.
- Click the Subscribe bell icon from a member’s profile to turn it Off. When turned off, you may still receive some notifications based on relevance, but you won’t receive notifications for all new posts.
Note: If you unfollow a member, you’ll automatically stop receiving any notifications you had previously subscribed to.
Drive connections to your content
Second, for those LinkedIn users creating posts, this provides a new way to drive engagement and views among your followers.
Asking for people to ring your bell as a call to action at the bottom of your post is a way to train your followers.
our goal with content is to add value to those you want to stay top of mind with and if they value what you post, encourage them to click the bell to receive more of your tips.
Give followers a reason to ring your bell
With any content marketing strategy, you want to be sure you are creating follow-worthy content. Think about what people want to learn from you along with the problems you typically solve for your customers and give them that!
Develop your thought-leadership. Particularly when it comes to business development, as well as for senior executives that want to position themselves and their industry. You will notice on LinkedIn many people want to follow notable business leaders such as Tony Robbins, Simon Sinek, Seth Godin and more. With that said, people are always looking to follow those in our own industries – you can be that voice!
Here are 5 reasons your LinkedIn posts don’t turn into leads
I wrote a post related to the topic of content marketing to demonstrate why your post or content may not be working. I encourage you to check out that post: https://linkedinforbusiness.net/reasons-linkedin-posts-dont-turn-into-leads/
Company pages do NOT have the bell icon, but they do have a FOLLOW button.
LinkedIn has been providing more and more beneficial updates in 2022, this is just one of those.
I encourage you to use content to drive awareness as well as interact with those writing good content. This strategy can grow your brand and your business.