LinkedIn is and has rolled out new features in quarter one of 2021 most people don’t know about because unless you read LinkedIn’s blogs or follow my updates and posts. LinkedIn does not send all members notifications, rather you suddenly notice something different about your profile or a new feature on LinkedIn.
Let’s get you up to speed on a few things that you should know about.
1. LinkedIn Creator Mode
First, this feature started rolling out the end of March and LinkedIn has said everyone would have this feature by the end of May. I know many colleagues who still don’t have this feature, so if you don’t you’re not alone!
LinkedIn describes this feature this way, “Creator mode is our first step in creating a dedicated experience and toolset for our creator community. In addition to an optimized Profile experience, we’ll also give creators who opt into creator mode exclusive access to content tips and tailored best practices.”
What that means is creator mode was really designed for those who are actively posting and engaging on LinkedIn versus those who sign into their account once in a while and are not engaging their network.
Bottom line, this feature will be an excellent addition for those who are active and those who want to be more visible on LinkedIn with their content
What creator mode offers
LinkedIn says, “you can add hashtags to indicate what topics you post about the most — for example, #design or #mentorship. It will move your Featured and Activity sections to the top of your Profile to more prominently display your content, and change the “Connect” button to “Follow,” to help you engage your community and build a following.”
How do you get or turn on creator mode?
There are a couple of indicators to gaining access to this feature. First, check to see if you see the feature on your profile now by looking at your dashboard. (See image below)
To turn on creator mode:
- Click the Me icon at the top of your LinkedIn homepage.
- Click View profile.
- Click on Creator mode: Off under Your Dashboard.
- Click Next on the preview pop-up window.
- Add topics (hashtags) to indicate the topics you post about the most.
- Click Save.
- Follow the prompts to turn on creator mode.
You can try the same steps on mobile. Interestingly I find that sometimes you will see a new feature on mobile before the desktop version of LinkedIn so it is always worth checking both.
Key things you need to know about LinkedIn creator mode
The entire appearance of the top part of your profile changes:
- Directly under your headline you now see 5 hashtags related to the content you most post about. You would want to use 3-5 of these in all future posts. This signals viewers to your key topics.
- Your ‘Featured’ section now is directly below the top information header.
- The ‘Activity’ section changes from 4 to 6 of your latest items are displayed. Also what is displayed your YOUR posts not other activity such as other peoples posts you commented, liked or shared. If someone views your profile they will see your latest content which is a positive for those active with their content marketing.
- The blue ‘Connect’ button now changes to ‘Follow’ which you have to decide is this is positive or negative for your goals. I suggest you test and see if view to your content improve which and if your invitation requests decline, which I’m sure will happen. This may not matter if you are someone who builds thir network by inviting othetrs.
Turning off creator mode can be done in settings if you choose to turn it off.
So should you care about creator mode?
If you are someone who creates content which means you post updates, documents, video etc. this will enhance your visibility. What I think we should understand is that LinkedIn favors content creators because they are keeping people on the platform for longer periods of time.
Just like any social platform, they want users to stay on the platform as long as possible. So the reward comes from the algorithm showing your posts to a wider audience, you appear in search results more often and if your posts are getting comments then the reach of your posts gets larger.
Learn more about creator mode from LinkedIn: https://members.linkedin.com/linkedin-creators-home
2. Cover Story Video
How do people view your video?
When someone clicks on your profile they will see a brief 3 seconds of the video and then your regular profile picture. They need to press on your profile picture to view the video. It will take some time before people understand this new feature and because it is rolling out now I encourage you to look for it when you are viewing profiles.
You can check it out on my profile if you want to see how this works: https://www.linkedin.com/in/joannefunch/
Your LinkedIn profile should work for you 24/7
If you are using LinkedIn for business, then having an excellent profile can mean the difference in getting noticed or ignored as a resource or solution.
In my article 6 Reasons Your LinkedIn Profile isn’t Attracting Prospects, I point one of the biggest mistakes people make is that no one knows what you do beyond your title. Your LinkedIn profile should be working for you 24/7 when it has the right key words that people are searching for, a clear and concise story behind your brand and what you solve, and why you are a resource worth considering then you gain a competitive advantage!
LinkedIn continues to invest in profile enhancements that help members develop their personal brand. The importance of a well-crafted profile is evident to those who see the value in LinkedIn for career advancement, job seeking, networking, business development, prospecting and building relationships with people that create opportunities!
**NOTE: Update to Creator Mode in October 2021: https://linkedinforbusiness.net/linkedin-creator-mode/
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