If you logged into your LinkedIn account recently You’ve likely noticed LinkedIn’s new feature under the My Network button. If you click the My Network tab you see both Catch up and Grow.
This is LinkedIn’s effort to get you to engage with the network you already have. I have written about this in several blog articles on the topic of nurturing your network.
The Grow tab is focused on connection and event invitations, tracking who you’ve invited and who has invited you to connect.
Catch-Up prompts you to reconnect with the network you already have! These prompts include significant life events such as job changes, birthdays, work anniversaries, and educational achievements. Think of these as touchpoints you can focus on with the people in your network.
What you’ll notice next to the prompt is to give a reaction (the thumbs up) or leave a comment.
The thumbs up has no value for YOU. If you want to truly reconnect with someone, I encourage you to leave a comment because this opens the door to further conversation, the thumbs up is a dead end!
The answer is…you don’t.
What LinkedIn is NOT good at is optimizing LinkedIn to focus on key relationships. Those that meet your goals, those that are with you for the long-haul, those deeper and more meaningful relationships versus transactional ones.
LinkedIn can feel like a one-to-many model. Well, of course there are those marketers that want you to show you it’s that simple. But therein lies the flaw with LinkedIn. Having a meaningful network is all about quality of those relationships’ vs quantity.
So before you start giving all the people in your ‘catch-up’ page a thumbs up – consider this…
This is the start of mapping out your ideal relationships.
TO LEARN HOW TO LEVERAGE THE NETWORK YOU ALREADY HAVE
Register for our online course – special price $97
This training is really a rapid growth system that guides you on how to evaluate the people in your network that would be most valuable to your long-term success and the numerous opportunities to leverage those relationships to meet your goals faster and easier.
Connect smarter – reach your goals faster!
Register for our online course – special price $97
LinkedIn for business prospecting is a well-known business tool. One of the most popular features…
[June 2024] Here are the latest updates LinkedIn has incorporated into the platform that I…
I’ve written many articles here on this blog on the LinkedIn feature Creator Mode which…
Daniel Roth, VP at LinkedIn just announced on May 1, 2024 that LinkedIn continues to…
#1 - From the HOME tab you see a snapshot of your profile. Previously the…