PERSONAL BRAND GUIDE & WORKBOOK
Not feeling seen for your expertise in business? or how can you stand out in the crowd to build influence and sales?
You’ve built a career on knowledge, experience, and leadership. But on LinkedIn, you feel like you’re blending into the background—struggling to get the right eyes on your profile, your message, and your value.
If you’re a business owner, consultant, sales professional, or corporate leader, you know that visibility isn’t just about being active—it’s about being influential.
The right people should see you as a trusted authority, a go-to resource, and someone they want to do business with.
That starts by clarifying your brand, what you stand for and the results you get for your customers.
- Steps to crafting your personal brand
- How to use and leverage your personal brand
- How to make an impact and stay top of mind
- Ways to position your brand and expertise
- Incorporate your personal brand to your LinkedIn profile
- Promote your resources
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“ JoAnne has assisted me several times in LinkedIn consulting and marketing, in developing my Profile and learning how to use LinkedIn for marketing. She is an outstanding instructor, very knowledgeable and patient, and articulate. ”
Don Keysser
Business Finance Consultant,
Investment Banker
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