How to turn your profile viewers into clients
LinkedIn for business prospecting is a well-known business tool. One of the most popular features is “Who’s Viewed Your Profile.” If you are a novice LinkedIn user, you may not pay much attention to this feature, but experienced salespeople know the value. This feature is now only available only to users with ‘premium’ LinkedIn account. […]
Latest LinkedIn Updates That Could Get You More Exposure
[June 2024] Here are the latest updates LinkedIn has incorporated into the platform that I believe active users will want to be aware of and implement. Making the platform work ‘for you’ is key because only a small percentage of users will take action and adjust with the changes. You may not agree with some […]
Creator Mode UPDATE May 2024
I’ve written many articles here on this blog on the LinkedIn feature Creator Mode which was originally brought out in 2021. The initial concept was to both encourage and help creators get their posts viewed by more of their network. At the time, LinkedIn was encouraging users to post useful content which if they found […]
LinkedIn Updates You Should Know About: April 2024
#1 – From the HOME tab you see a snapshot of your profile. Previously the stats under your photo were: Profile Viewers and Post Impressions. Now you see in the image below, this has changed to show you the number of connections and any pending invitations. #2 – Change to ‘Followers’ For anyone who has […]
What type of content works best on LinkedIn?
Knowing what type of content works best on LinkedIn in 2024 can seem like a daunting task you never wanted to master, but in today’s digital world, people meet us online often before offline we have the ability to build trust and awareness with what we post to LinkedIn. 5 expert tips to help you […]
How to Maximize Visibility Working with LinkedIn’s Algorithm
As with all social media and search engines, algorithms determine what you see online. Algorithms are complex but this article will simplify what that means for you specifically to the LinkedIn platform. Algorithms are rules, signals and data that govern the platform’s operation. These algorithms determine how content is filtered, ranked, selected and recommended to […]
5 LinkedIn Adjustments You Should Make in January
As you execute your new year goals including your marketing goals, you want to spend a little time updating LinkedIn especially if this is a tool you use for your marketing. These updates also apply if you are seeking a career move and want to be found. LinkedIn is notorious for not publicizing changes unless […]
Stay Top of Mind with Your Network – Gain More Opportunities
Did you know that of the almost 1 billion LinkedIn users globally only 5-7% are active. That means the majority of users are not logging into LinkedIn on a consistent basis. If you are looking to gain more brand or product exposure, position yourself as a thought-leader in your industry or looking for a career […]
5 Mistakes Job Seekers Make on Their LinkedIn Profile
Your LinkedIn profile is a billboard for your career and there are simple mistakes that are preventing many job seekers from getting found by recruiters and hiring managers. If your job search on LinkedIn isn’t going anywhere because you aren’t hearing back from employers or getting interviews, it could be your LinkedIn profile is to […]
How to win the LinkedIn Marketing Game
LinkedIn wants to continue as the premiere B2B social network. Their niche has worked for 20 years and by sticking to what works they aren’t trying to be Facebook, Instagram or Twitter. Staying on brand and working with the algorithm will garner better results. Social media platforms are effective tools for communicating your brand, industry […]
