Mastering LinkedIn Newsletters: A Step-by-Step Guide to Boost Your Business Visibility
In today’s competitive digital landscape, standing out on LinkedIn is more important than ever for businesses looking to connect with their audience and build authority. LinkedIn newsletters have emerged as a game-changing tool for achieving just that. Combining the reach of social media with the intimacy of email marketing, LinkedIn newsletters allow businesses to engage […]
7 LinkedIn Mistakes to STOP Doing to Be Taken Seriously
As an independent LinkedIn consultant, I have a professional obligation and reputation to maintain when I engage with my LinkedIn network and teach others how to best use the platform to meet their goals. With that said, I may even call people out when I think they are trying to ‘game’ LinkedIn for their gain […]
How can we persuade LinkedIn connections to say yes?
If you’re using LinkedIn as a prospecting tool then you are likely to face the question, how can I persuade people to say yes? Often, it’s getting a prospect to say yes to a phone call, scheduling an appointment or a referral to a someone else you want to do business with. Before you can […]
LinkedIn’s Latest Updates: How to Leverage Them for Success
[October 2024 LinkedIn Updates] LinkedIn continues to update their platform and as of this date there have been over 200. I typically report on the most relevant to my subscribers and followers. If you have questions about changes you see or wonder about, please contact me. Desktop newsfeed vs mobile If you are an active […]
How to turn your profile viewers into clients
LinkedIn for business prospecting is a well-known business tool. One of the most popular features is “Who’s Viewed Your Profile.” If you are a novice LinkedIn user, you may not pay much attention to this feature, but experienced salespeople know the value. This feature is now only available only to users with ‘premium’ LinkedIn account. […]
Latest LinkedIn Updates That Could Get You More Exposure
[June 2024] Here are the latest updates LinkedIn has incorporated into the platform that I believe active users will want to be aware of and implement. Making the platform work ‘for you’ is key because only a small percentage of users will take action and adjust with the changes. You may not agree with some […]
Creator Mode UPDATE May 2024
I’ve written many articles here on this blog on the LinkedIn feature Creator Mode which was originally brought out in 2021. The initial concept was to both encourage and help creators get their posts viewed by more of their network. At the time, LinkedIn was encouraging users to post useful content which if they found […]
LinkedIn Updates You Should Know About: April 2024
#1 – From the HOME tab you see a snapshot of your profile. Previously the stats under your photo were: Profile Viewers and Post Impressions. Now you see in the image below, this has changed to show you the number of connections and any pending invitations. #2 – Change to ‘Followers’ For anyone who has […]
What type of content works best on LinkedIn?
Knowing what type of content works best on LinkedIn in 2024 can seem like a daunting task you never wanted to master, but in today’s digital world, people meet us online often before offline we have the ability to build trust and awareness with what we post to LinkedIn. 5 expert tips to help you […]
How to Maximize Visibility Working with LinkedIn’s Algorithm
As with all social media and search engines, algorithms determine what you see online. Algorithms are complex but this article will simplify what that means for you specifically to the LinkedIn platform. Algorithms are rules, signals and data that govern the platform’s operation. These algorithms determine how content is filtered, ranked, selected and recommended to […]
