Is LinkedIn Marketing Still Worth Your Effort?

Is LinkedIn Marketing Still Worth Your Effort?

Seems like social media platforms change faster and more frequently than ever before in the fast-paced digital world and where businesses are pivoting to the platforms where their ideal clients are spending time. Many professionals I talk with didn’t realize that in 2023 LinkedIn celebrated their 20th anniversary in business. In a recent article published […]

[August 2023] LinkedIn Platform Updates

[August 2023] LinkedIn Platform Updates

1. Notifications In order to stay on top of your network, you will want to be checking the ‘notifications’ bell which shows some of the activity in your network. NOW you can sort your feed by ALL, My Posts or Mentions. This allows you to quickly view and respond to any mentions you may have […]

Turn on the Messaging Function for your Company Page

Turn on the Messaging Function for your Company Page

LinkedIn is expanding the features available for company pages which means they are supporting and promoting companies to create and use what they commonly refer to simply as ‘Pages’. LinkedIn company pages are beneficial not just for large companies but for small businesses as well to further establish a brand. As of Q1 2023 there […]

5 Things Every Young Professional Should Be Doing on LinkedIn to Stand Out

5 Things Every Young Professional Should Be Doing on LinkedIn to Stand Out

Not every young professional is scrolling Instagram all day! According to recent data published by Statista, as of December 2022, 31 percent of LinkedIn users in the United States were between 30 and 39 years old, while 23 percent were between 40 and 49 years old. Additionally, almost one in five U.S. users belonged to […]

3 Simple LinkedIn Hacks to Position Your Brand & Stand Out

Standing out on LinkedIn will set you apart from your competitors if you know how to leverage the features that will enhance your profile so you make a great first impression. When I work with business owners, consultants, sales professionals and others who want to stand out I first want them to know that the […]

LinkedIn 2023 – Who’s viewed my LinkedIn Profile?

Who’s viewed my LinkedIn Profile

LinkedIn is a powerful search engine where professionals are looking for other professionals to provide a service that solves their problem, looking for what leaders or topic/industry experts are talking about, or hiring managers are looking for candidates to fill jobs. When anyone does a search on LinkedIn, they typically search for someone by a […]

How to Leverage Your LinkedIn Company Page Marketing

Beginning of the new year is an great time to update your LinkedIn profile, but what about your company page? Chances are, if you own a business, you set-up a company page and with a little attention it provides you an opportunity to grow the visibility or your brand. LinkedIn company pages are a way […]

Top 15 LinkedIn Updates from 2022 You Should Use

Top 15 LinkedIn Updates from 2022

There were massive updates (80-90) from LinkedIn in 2022 improving many areas of the platform for users. There is no doubt it was the year for content creators just based on the added features that rolled out when you have the feature turned on. In this article I will recap some of the top new […]

8 Ways to Improve Your LinkedIn Marketing in 2023

8 Ways to Improve Your LinkedIn Marketing in 2023

Here are EIGHT things you can do right now to improve your LinkedIn marketing that will drive more visibility, increase engagement and build influence for more impact, credibility, and income going into the new year. LinkedIn had more than 80 updates to the platform in 2022, with that said there are some basic and yet […]

How to Get Your Network to Engage with Your LinkedIn Posts

How to Get Your Network to Engage with Your LinkedIn Posts

As LinkedIn’s network continues to grow worldwide, there is a captive audience of professionals that many businesses want to get in front of. Posting content is the fastest way to demonstrate your thought leadership, credibility, and build trust, but how do you get your network to engage with your posts? That is the question that […]

FROM NOVICE TO LINKEDIN EXPERT

A Practical Guide for Business Owners, Consultants & Salespeople to Effectively Use LinkedIn for Marketing.