LinkedIn: Evidence based Credibility – Why You Need It to Succeed
Are you skeptical when you read someone’s polished LinkedIn profile or resume and wonder if their claims of success are based on experience and results? In 2024 the use of AI tools for writing can make any of us have glowing accolades. Here’s the deal…do you trust success claims or find other ways to verify? […]
LinkedIn Updates You Should Know About: April 2024
#1 – From the HOME tab you see a snapshot of your profile. Previously the stats under your photo were: Profile Viewers and Post Impressions. Now you see in the image below, this has changed to show you the number of connections and any pending invitations. #2 – Change to ‘Followers’ For anyone who has […]
What type of content works best on LinkedIn?
Knowing what type of content works best on LinkedIn in 2024 can seem like a daunting task you never wanted to master, but in today’s digital world, people meet us online often before offline we have the ability to build trust and awareness with what we post to LinkedIn. 5 expert tips to help you […]
How to Maximize Visibility Working with LinkedIn’s Algorithm
As with all social media and search engines, algorithms determine what you see online. Algorithms are complex but this article will simplify what that means for you specifically to the LinkedIn platform. Algorithms are rules, signals and data that govern the platform’s operation. These algorithms determine how content is filtered, ranked, selected and recommended to […]
New LinkedIn Features 2024
What is important to understand about LinkedIn is that they will remain the #1 social platform for professionals with 1B users globally, and they are investing in making the platform better every year. There were more than 150 updates on LinkedIn in 2023 and more to come in 2024. If you subscribe to my email […]
5 LinkedIn Adjustments You Should Make in January
As you execute your new year goals including your marketing goals, you want to spend a little time updating LinkedIn especially if this is a tool you use for your marketing. These updates also apply if you are seeking a career move and want to be found. LinkedIn is notorious for not publicizing changes unless […]
Should You Upgrade your LinkedIn Free Account to Premium?
One of the most frequently asked questions I receive is asking if upgrading from a free LinkedIn account to a paid account is worth it? The short answer is yes simply because you are afforded more data and that helps you make more informed and data-based decisions for your business or your career. Second, as […]
Stay Top of Mind with Your Network – Gain More Opportunities
Did you know that of the almost 1 billion LinkedIn users globally only 5-7% are active. That means the majority of users are not logging into LinkedIn on a consistent basis. If you are looking to gain more brand or product exposure, position yourself as a thought-leader in your industry or looking for a career […]
LinkedIn New Features and Updates [October 2023]
For the active LinkedIn user, keeping up with changes offers a competitive edge when it comes to utilizing new features in your LinkedIn marketing. This post shows the recent updates and changes from LinkedIn. Invitation Limits LinkedIn recently put a limit on how many personalized invitations you can send. First, I want to share that […]
How to win the LinkedIn Marketing Game
LinkedIn wants to continue as the premiere B2B social network. Their niche has worked for 20 years and by sticking to what works they aren’t trying to be Facebook, Instagram or Twitter. Staying on brand and working with the algorithm will garner better results. Social media platforms are effective tools for communicating your brand, industry […]
