Use Your Profile to be a Resource and to Start Conversations Your profile needs to be a resource – not just a resume. Use your title, headline, summary and experience to articulate your brand. A properly optimized LinkedIn profile will…
In 2019 LinkedIn has quickly risen to the top of social media sites to invest your time on. At the 2019 Social Media Marketing World Conference, LinkedIn was a buzz with many sessions on personal branding, video marketing, content marketing…
Use LinkedIn recommendations to gain social proof and a competitive advantage. I often get asked the question when I’m training groups “What is the best way to ask for a LinkedIn recommendation?” But before I answer that, I want you…
I often wonder if people who are active on social media sites for business feel a false sense of connection. That thought caused me to ask the question, has LinkedIn created the illusion we’re connected or do most people really…
Guest Post LinkedIn profile summary tips for a better first impression Today’s first impressions have gone digital. Prospective employers, new clients and hiring candidates have already perused your LinkedIn profile and learned about your entire professional history before they even…
LinkedIn company page best practices for building your brand presence. I used to believe it was a waste of time to have a LinkedIn company page unless you were to put the effort forth to gain followers. However, I have…
LinkedIn profile tips to leverage the new 2018 layout design [updated 2019] Once again LinkedIn has updated the profile design.The top header of your profile now shows more relevant details you want people to learn about you immediately upon viewing…
How to gain sales with a focused engagement strategy Growing sales leads utilizing LinkedIn is more than inviting a lot of people to connect, followed by a promotional sales message. The top sales people using LinkedIn know long-term success is…
10 Most Overused Buzz Words in LinkedIn Profiles Every year LinkedIn publishes the 10 most overused words used in profiles. I find that when your LinkedIn profile is dominated with overused, meaningless words, we are not differentiating ourselves or our…
As an admin to several LinkedIn groups, I recently received an email from LinkedIn letting me know the impending changes as LinkedIn updates groups for 2018. As we all are painfully aware, the interest in group activity has dropped to…