5 reasons why consumer brands should be more active on LinkedIn
Traditionally LinkedIn is a B2B social platform for marketing, but you may want to consider that LinkedIn can also be ideal for brand building and reaching consumers, especially for things that may interest them beyond their professional lives. According to an article from Social Media Examiner, “Among the abundance of work-related content, brands can easily […]
Control Your LinkedIn Feed with More Content You Want to See
LinkedIn users often complain about what they see in the newsfeed. It can be more confusing than random; this post shows you several ways to gain control of your LinkedIn feed delivering content you want to see. LinkedIn’s default setting from the HOME tab also referred to as the newsfeed is set to show you […]
3 Simple LinkedIn Hacks to Position Your Brand & Stand Out
Standing out on LinkedIn will set you apart from your competitors if you know how to leverage the features that will enhance your profile so you make a great first impression. When I work with business owners, consultants, sales professionals and others who want to stand out I first want them to know that the […]
LinkedIn 2023 – Who’s viewed my LinkedIn Profile?
LinkedIn is a powerful search engine where professionals are looking for other professionals to provide a service that solves their problem, looking for what leaders or topic/industry experts are talking about, or hiring managers are looking for candidates to fill jobs. When anyone does a search on LinkedIn, they typically search for someone by a […]
Make Better Marketing Decisions with LinkedIn’s Improved Analytics
LinkedIn continues to improve their platform for those who are active and invested in using this platform on a consistent basis. Today I am sharing the latest analytics available and how to use them to make better, data-driven decisions about your current network, target audience, and measuring the success of your content. As a person […]
Are You Leveraging the LinkedIn Network Contacts You Already Have?
Many LinkedIn users have admitted they don’t keep in touch with the connections they accepted into their networks. So, what is the point of gathering hundreds of connections that you rarely if ever stay in touch with? According to the author David Nour, of ‘Relationship Economics’, who said “for far too long networking has been […]
How to Leverage Your LinkedIn Company Page Marketing
Beginning of the new year is an great time to update your LinkedIn profile, but what about your company page? Chances are, if you own a business, you set-up a company page and with a little attention it provides you an opportunity to grow the visibility or your brand. LinkedIn company pages are a way […]
Top 15 LinkedIn Updates from 2022 You Should Use
There were massive updates (80-90) from LinkedIn in 2022 improving many areas of the platform for users. There is no doubt it was the year for content creators just based on the added features that rolled out when you have the feature turned on. In this article I will recap some of the top new […]
8 Ways to Improve Your LinkedIn Marketing in 2023
Here are EIGHT things you can do right now to improve your LinkedIn marketing that will drive more visibility, increase engagement and build influence for more impact, credibility, and income going into the new year. LinkedIn had more than 80 updates to the platform in 2022, with that said there are some basic and yet […]
What Martin Luther King Jr Taught About Being a Great People Connector
Dr. King knew the power of connection long before the rest of us imagined it. For me connection is so important that I wanted to share some of the ways he was a connector and how we could apply those principles to our own connections and networks.
