Should you have a LinkedIn Company Page?

Should you have a LinkedIn Company Page

LinkedIn company page best practices for building your brand presence. I used to believe it was a waste of time to have a LinkedIn company page unless you were to put the effort forth to gain followers. However, I have changed my thoughts to a broader approach that emphasizes brand awareness and the SEO benefits. […]

3 Warning Signs You’ve Built a LinkedIn Database, Not a Network

3 Warning Signs You’ve Built a LinkedIn Database, Not a Network

LinkedIn Database or a Network – What have you built? LinkedIn continues to grow globally with professionals who want to make new connections and remains the number one platform for network building. I wonder however, how many are building real relationship or just creating a data base. Here are 3 warning signs you’ve built a […]

LinkedIn Connections: Bridging the Gap Between Virtual and Real Connections

LinkedIn Connections: Bridging the Gap Between Virtual and Real Connections

As a LinkedIn user, do you think through a process of how you want to nurture or build the relationship once you press ‘send’ on the invitation request? It should go without saying that sending invitations to connect isn’t enough to positively affect your business, it’s the follow-through that begins bridging the gap between virtual […]

Protect Your Data Now Before LinkedIn’s Redesign

Protect Your Data Now Before LinkedIn’s Redesign

I recently wrote a post “LinkedIn Announces Major Desktop Redesign” regarding the impending roll out of their total update and redesign. When LinkedIn announces changes to the platform such as this the one thing they never do is tell you what day, week or even month the change will occur. You will simply login one […]

FROM NOVICE TO LINKEDIN EXPERT

A Practical Guide for Business Owners, Consultants & Salespeople to Effectively Use LinkedIn for Marketing.