What type of content works best on LinkedIn?

What type of content works best on LinkedIn - blog

Knowing what type of content works best on LinkedIn in 2024 can seem like a daunting task you never wanted to master, but in today’s digital world, people meet us online often before offline we have the ability to build trust and awareness with what we post to LinkedIn. 5 expert tips to help you […]

How to Maximize Visibility Working with LinkedIn’s Algorithm

Visibility Working with LinkedIn’s Algorithm - blog

As with all social media and search engines, algorithms determine what you see online. Algorithms are complex but this article will simplify what that means for you specifically to the LinkedIn platform. Algorithms are rules, signals and data that govern the platform’s operation. These algorithms determine how content is filtered, ranked, selected and recommended to […]

5 reasons why consumer brands should be more active on LinkedIn

5 reasons why consumer brands

Traditionally LinkedIn is a B2B social platform for marketing, but you may want to consider that LinkedIn can also be ideal for brand building and reaching consumers, especially for things that may interest them beyond their professional lives. According to an article from Social Media Examiner, “Among the abundance of work-related content, brands can easily […]

Control Your LinkedIn Feed with More Content You Want to See

Control Your LinkedIn Feed

LinkedIn users often complain about what they see in the newsfeed. It can be more confusing than random; this post shows you several ways to gain control of your LinkedIn feed delivering content you want to see. LinkedIn’s default setting from the HOME tab also referred to as the newsfeed is set to show you […]

[NEW] LinkedIn updates the algorithm affecting the visibility of posts

LinkedIn updates the algorithm affecting visibility of posts

LinkedIn recently said they were getting complaints from users that there are too many posts with personal pictures that were better suited to Facebook, so they have made changes to how the feed works and what you can expect. According to a recent interview published in Entrepreneur Magazine with LinkedIn editor & chief Daniel Roth, […]

3 Simple LinkedIn Hacks to Position Your Brand & Stand Out

Standing out on LinkedIn will set you apart from your competitors if you know how to leverage the features that will enhance your profile so you make a great first impression. When I work with business owners, consultants, sales professionals and others who want to stand out I first want them to know that the […]

Make Better Marketing Decisions with LinkedIn’s Improved Analytics

LinkedIn continues to improve their platform for those who are active and invested in using this platform on a consistent basis. Today I am sharing the latest analytics available and how to use them to make better, data-driven decisions about your current network, target audience, and measuring the success of your content. As a person […]

8 Ways to Improve Your LinkedIn Marketing in 2023

8 Ways to Improve Your LinkedIn Marketing in 2023

Here are EIGHT things you can do right now to improve your LinkedIn marketing that will drive more visibility, increase engagement and build influence for more impact, credibility, and income going into the new year. LinkedIn had more than 80 updates to the platform in 2022, with that said there are some basic and yet […]

How to Get Your Network to Engage with Your LinkedIn Posts

How to Get Your Network to Engage with Your LinkedIn Posts

As LinkedIn’s network continues to grow worldwide, there is a captive audience of professionals that many businesses want to get in front of. Posting content is the fastest way to demonstrate your thought leadership, credibility, and build trust, but how do you get your network to engage with your posts? That is the question that […]

LinkedIn Rolls Out Post Scheduling

LinkedIn Rolls Out Post Scheduling-blog

For all you content creators, LinkedIn has added a new feature enabling you to schedule your posts directly to the platform without a 3rd party scheduling tool. If LinkedIn is a ‘go to’ platform for you, then you will find this feature a real time saver. If you’re active on social media you may use […]

FROM NOVICE TO LINKEDIN EXPERT

A Practical Guide for Business Owners, Consultants & Salespeople to Effectively Use LinkedIn for Marketing.