How to Make Your LinkedIn Content Work for You
Content is how you get people in the door, build trust and with consistency and engagement overtime they convert to opportunities and sales. So how do you make your LinkedIn content work for you? This article provides a roadmap to start getting in front of the right people with the right message. LinkedIn Content Strategy […]
3 LinkedIn Mistakes That Are Costing You Clients (and How to Fix Them)
If you’re using LinkedIn to grow your business, build credibility, or attract new clients- great. But here’s the thing: you might be unintentionally sabotaging your results. Too many business owners, consultants, and sales pros show up on LinkedIn without fully leveraging it because they have no strategy. So you may be active… but sadly invisible. […]
LinkedIn for Business: How to Turn LinkedIn Profile & Post Views into Real Clients
Are Your LinkedIn Posts Reaching the Right People? Is your profile getting more views after you post? You’re showing up and posting—but who’s actually seeing your content? More importantly, are those viewers potential clients? If you want to use LinkedIn for business growth, this is the key question. The good news? LinkedIn gives you the […]
The LinkedIn Relationship Strategy: How to Attract, Connect, and Convert the Right People
You’re here to be right for the right people – not to chase leads or force connections. Savvy LinkedIn users know how to build trust-driven relationships on that naturally lead to sales, referrals, and long-term business growth. Why People Actually Buy: It’s About Trust, Not Just Selling First let’s explore why people don’t buy. If […]
Struggling to Stay Consistent on LinkedIn? 5 ways to make LinkedIn work for you without burning out or dropping out
You start strong – posting regularly, engaging with others, sharing insights. But then life and business get in the way. Before you know it, weeks have passed, and LinkedIn has fallen to the bottom of your to-do list. Sound familiar? We’re all stretched for time but if your ideal clients, collaborators and industry leaders are […]
Mastering LinkedIn Newsletters: A Step-by-Step Guide to Boost Your Business Visibility
In today’s competitive digital landscape, standing out on LinkedIn is more important than ever for businesses looking to connect with their audience and build authority. LinkedIn newsletters have emerged as a game-changing tool for achieving just that. Combining the reach of social media with the intimacy of email marketing, LinkedIn newsletters allow businesses to engage […]
7 LinkedIn Mistakes to STOP Doing to Be Taken Seriously
As an independent LinkedIn consultant, I have a professional obligation and reputation to maintain when I engage with my LinkedIn network and teach others how to best use the platform to meet their goals. With that said, I may even call people out when I think they are trying to ‘game’ LinkedIn for their gain […]
How can we persuade LinkedIn connections to say yes?
If you’re using LinkedIn as a prospecting tool then you are likely to face the question, how can I persuade people to say yes? Often, it’s getting a prospect to say yes to a phone call, scheduling an appointment or a referral to a someone else you want to do business with. Before you can […]
Do LinkedIn Recommendations Influence the Buying Decision?
Recommendations on LinkedIn signal the visitor with social proof of your value! So whether you are trying to persuade a recruiter to interview you or a prospect to take your call, recommendations do influence the buying decision. According to Dr. Robert Cialdini, author of the book “Influence, The Psychology of Persuasion” says, “People are filled […]
LinkedIn: Evidence based Credibility – Why You Need It to Succeed
Are you skeptical when you read someone’s polished LinkedIn profile or resume and wonder if their claims of success are based on experience and results? In 2024 the use of AI tools for writing can make any of us have glowing accolades. Here’s the deal…do you trust success claims or find other ways to verify? […]
