Make Better Marketing Decisions with LinkedIn’s Improved Analytics
LinkedIn continues to improve their platform for those who are active and invested in using this platform on a consistent basis. Today I am sharing the latest analytics available and how to use them to make better, data-driven decisions about your current network, target audience, and measuring the success of your content. As a person […]
8 Ways to Improve Your LinkedIn Marketing in 2023
Here are EIGHT things you can do right now to improve your LinkedIn marketing that will drive more visibility, increase engagement and build influence for more impact, credibility, and income going into the new year. LinkedIn had more than 80 updates to the platform in 2022, with that said there are some basic and yet […]
How to Get Your Network to Engage with Your LinkedIn Posts
As LinkedIn’s network continues to grow worldwide, there is a captive audience of professionals that many businesses want to get in front of. Posting content is the fastest way to demonstrate your thought leadership, credibility, and build trust, but how do you get your network to engage with your posts? That is the question that […]
LinkedIn Rolls Out Post Scheduling
For all you content creators, LinkedIn has added a new feature enabling you to schedule your posts directly to the platform without a 3rd party scheduling tool. If LinkedIn is a ‘go to’ platform for you, then you will find this feature a real time saver. If you’re active on social media you may use […]
LinkedIn Groups – Tips for More Post Engagement
LinkedIn groups can be a worthwhile communication tool. Teaching members how to see your group posts in their newsfeed is a step towards more engagement. LinkedIn groups over the years have wavered from a robust place to connect and network, to becoming online ghost towns that are inactive. When you joined a group, often you […]
5 Reasons Your LinkedIn Posts Don’t Turn into Leads
The mistake many professionals who rely on LinkedIn for leads make is posting random topics and inviting tons of random people to connect just to build a bigger network because their strategy is to reach more people. The problem with that strategy is that the majority of random connections don’t turn into paying customers! Here […]
Creating a Newsletter for Your LinkedIn Network
Newsletters are not dead! That’s why LinkedIn provides users the ability to produce a newsletter that your network can subscribe to. Last year LinkedIn rolled out ‘Creator Mode’ to all LinkedIn users. The benefits of turning on this feature is the ability to produce a newsletter and LinkedIn Lives which I wrote about in “Creator […]
4 New Tips About Posting on LinkedIn You May Not Know
LinkedIn slips in updates to the platform that you don’t know about until you’ve gone to take an action and realize it has changed. In 2021, LinkedIn added some features that help your posts get seen by the right people if you know where to find them. Creating posts on LinkedIn should be meant to […]
Is your LinkedIn Profile Dominated with Overused, Meaningless Words?
10 Most Overused Buzz Words in LinkedIn Profiles Every year LinkedIn publishes the 10 most overused words used in profiles. I find that when your LinkedIn profile is dominated with overused, meaningless words, we are not differentiating ourselves or our brand which means we are not standing out in a field of competitors. 1. Specialized […]
LinkedIn Content Marketing Strategy
LinkedIn Content Marketing Strategy, Drive awareness and revenue Because we meet our prospects online most often before we meet them offline, your goal is to build credibility and trust before pitching your services and the best way to do that is through a LinkedIn content marketing strategy. A content strategy is part of your marketing […]
