LinkedIn Groups – Tips for More Post Engagement

LinkedIn Groups – Tip for More Post Engagement

LinkedIn groups can be a worthwhile communication tool. Teaching members how to see your group posts in their newsfeed is a step towards more engagement. LinkedIn groups over the years have wavered from a robust place to connect and network, to becoming online ghost towns that are inactive. When you joined a group, often you […]

5 Reasons Your LinkedIn Posts Don’t Turn into Leads

LinkedIn Posts Don’t Turn into Leads

The mistake many professionals who rely on LinkedIn for leads make is posting random topics and inviting tons of random people to connect just to build a bigger network because their strategy is to reach more people. The problem with that strategy is that the majority of random connections don’t turn into paying customers! Here […]

Creating a Newsletter for Your LinkedIn Network

Creating a Newsletter for Your LinkedIn Network

Newsletters are not dead! That’s why LinkedIn provides users the ability to produce a newsletter that your network can subscribe to. Last year LinkedIn rolled out ‘Creator Mode’ to all LinkedIn users. The benefits of turning on this feature is the ability to produce a newsletter and LinkedIn Lives which I wrote about in “Creator […]

4 New Tips About Posting on LinkedIn You May Not Know

4 New Tips About Posting on LinkedIn You May Not Know

LinkedIn slips in updates to the platform that you don’t know about until you’ve gone to take an action and realize it has changed. In 2021, LinkedIn added some features that help your posts get seen by the right people if you know where to find them. Creating posts on LinkedIn should be meant to […]

Is your LinkedIn Profile Dominated with Overused, Meaningless Words?

Is your LinkedIn Profile Dominated with Overused, Meaningless Words

10 Most Overused Buzz Words in LinkedIn Profiles Every year LinkedIn publishes the 10 most overused words used in profiles. I find that when your LinkedIn profile is dominated with overused, meaningless words, we are not differentiating ourselves or our brand which means we are not standing out in a field of competitors. 1. Specialized […]

LinkedIn Content Marketing Strategy

Image for Content Strategy

LinkedIn Content Marketing Strategy, Drive awareness and revenue Because we meet our prospects online most often before we meet them offline, your goal is to build credibility and trust before pitching your services and the best way to do that is through a LinkedIn content marketing strategy. A content strategy is part of your marketing […]

3 Warning Signs You’ve Built a LinkedIn Database, Not a Network

3 Warning Signs You’ve Built a LinkedIn Database, Not a Network

LinkedIn Database or a Network – What have you built? LinkedIn continues to grow globally with professionals who want to make new connections and remains the number one platform for network building. I wonder however, how many are building real relationship or just creating a data base. Here are 3 warning signs you’ve built a […]

How to Use LinkedIn Articles to Gain Greater Visibility

How to Use LinkedIn Articles to Gain Greater Visibility

LinkedIn first opened the publishing opportunity to 150 thought leaders such Richard Branson and Deepak Chopra before opening it up to everyone in 2014. This post is about how to use LinkedIn articles to gain more visibility. Now with the release of the new desktop interface, LinkedIn has renamed publisher to simply articles. As you […]

Why you need a content plan to win on LinkedIn

Why you need a content plan to win on LinkedIn

Need a Content Plan to Win on LinkedIn? Building a content strategy for marketing yourself or your business is critical to stand out, build trust and influence on LinkedIn. Whether you are building awareness and driving leads for your business or building influence in your niche to move up in your company or seek other […]

How LinkedIn Content Builds Trust and Drives Leads

Create LinkedIn Content that Builds Digital Trust and Promotes Lead Generation If you read this blog and receive my email updates you know how committed I am to teaching professionals about LinkedIn why and how to develop a LinkedIn strategy. Regardless of your WHY, it is critical to understand that you need to build trust and […]

FROM NOVICE TO LINKEDIN EXPERT

A Practical Guide for Business Owners, Consultants & Salespeople to Effectively Use LinkedIn for Marketing.