LinkedIn for Business: How to Turn LinkedIn Profile & Post Views into Real Clients
Are Your LinkedIn Posts Reaching the Right People? Is your profile getting more views after you post? You’re showing up and posting—but who’s actually seeing your content? More importantly, are those viewers potential clients? If you want to use LinkedIn for business growth, this is the key question. The good news? LinkedIn gives you the […]
The LinkedIn Relationship Strategy: How to Attract, Connect, and Convert the Right People
You’re here to be right for the right people – not to chase leads or force connections. Savvy LinkedIn users know how to build trust-driven relationships on that naturally lead to sales, referrals, and long-term business growth. Why People Actually Buy: It’s About Trust, Not Just Selling First let’s explore why people don’t buy. If […]
Struggling to Stay Consistent on LinkedIn? 5 ways to make LinkedIn work for you without burning out or dropping out
You start strong – posting regularly, engaging with others, sharing insights. But then life and business get in the way. Before you know it, weeks have passed, and LinkedIn has fallen to the bottom of your to-do list. Sound familiar? We’re all stretched for time but if your ideal clients, collaborators and industry leaders are […]
7 LinkedIn Mistakes to STOP Doing to Be Taken Seriously
As an independent LinkedIn consultant, I have a professional obligation and reputation to maintain when I engage with my LinkedIn network and teach others how to best use the platform to meet their goals. With that said, I may even call people out when I think they are trying to ‘game’ LinkedIn for their gain […]
How to turn your profile viewers into clients
LinkedIn for business prospecting is a well-known business tool. One of the most popular features is “Who’s Viewed Your Profile.” If you are a novice LinkedIn user, you may not pay much attention to this feature, but experienced salespeople know the value. This feature is now only available only to users with ‘premium’ LinkedIn account. […]
What type of content works best on LinkedIn?
Knowing what type of content works best on LinkedIn in 2024 can seem like a daunting task you never wanted to master, but in today’s digital world, people meet us online often before offline we have the ability to build trust and awareness with what we post to LinkedIn. 5 expert tips to help you […]
5 LinkedIn Adjustments You Should Make in January
As you execute your new year goals including your marketing goals, you want to spend a little time updating LinkedIn especially if this is a tool you use for your marketing. These updates also apply if you are seeking a career move and want to be found. LinkedIn is notorious for not publicizing changes unless […]
Stay Top of Mind with Your Network – Gain More Opportunities
Did you know that of the almost 1 billion LinkedIn users globally only 5-7% are active. That means the majority of users are not logging into LinkedIn on a consistent basis. If you are looking to gain more brand or product exposure, position yourself as a thought-leader in your industry or looking for a career […]
Is LinkedIn Marketing Still Worth Your Effort?
Seems like social media platforms change faster and more frequently than ever before in the fast-paced digital world and where businesses are pivoting to the platforms where their ideal clients are spending time. Many professionals I talk with didn’t realize that in 2023 LinkedIn celebrated their 20th anniversary in business. In a recent article published […]
5 reasons why consumer brands should be more active on LinkedIn
Traditionally LinkedIn is a B2B social platform for marketing, but you may want to consider that LinkedIn can also be ideal for brand building and reaching consumers, especially for things that may interest them beyond their professional lives. According to an article from Social Media Examiner, “Among the abundance of work-related content, brands can easily […]
