What type of content works best on LinkedIn?

What type of content works best on LinkedIn - blog

Knowing what type of content works best on LinkedIn in 2024 can seem like a daunting task you never wanted to master, but in today’s digital world, people meet us online often before offline we have the ability to build trust and awareness with what we post to LinkedIn. 5 expert tips to help you […]

How to Maximize Visibility Working with LinkedIn’s Algorithm

Visibility Working with LinkedIn’s Algorithm - blog

As with all social media and search engines, algorithms determine what you see online. Algorithms are complex but this article will simplify what that means for you specifically to the LinkedIn platform. Algorithms are rules, signals and data that govern the platform’s operation. These algorithms determine how content is filtered, ranked, selected and recommended to […]

Stay Top of Mind with Your Network – Gain More Opportunities

Staying op of mind with your network

Did you know that of the almost 1 billion LinkedIn users globally only 5-7% are active. That means the majority of users are not logging into LinkedIn on a consistent basis. If you are looking to gain more brand or product exposure, position yourself as a thought-leader in your industry or looking for a career […]

How to win the LinkedIn Marketing Game

How to win the LinkedIn Marketing Game

LinkedIn wants to continue as the premiere B2B social network. Their niche has worked for 20 years and by sticking to what works they aren’t trying to be Facebook, Instagram or Twitter. Staying on brand and working with the algorithm will garner better results. Social media platforms are effective tools for communicating your brand, industry […]

Turn on the Messaging Function for your Company Page

Turn on the Messaging Function for your Company Page

LinkedIn is expanding the features available for company pages which means they are supporting and promoting companies to create and use what they commonly refer to simply as ‘Pages’. LinkedIn company pages are beneficial not just for large companies but for small businesses as well to further establish a brand. As of Q1 2023 there […]

5 reasons why consumer brands should be more active on LinkedIn

5 reasons why consumer brands

Traditionally LinkedIn is a B2B social platform for marketing, but you may want to consider that LinkedIn can also be ideal for brand building and reaching consumers, especially for things that may interest them beyond their professional lives. According to an article from Social Media Examiner, “Among the abundance of work-related content, brands can easily […]

[NEW] LinkedIn updates the algorithm affecting the visibility of posts

LinkedIn updates the algorithm affecting visibility of posts

LinkedIn recently said they were getting complaints from users that there are too many posts with personal pictures that were better suited to Facebook, so they have made changes to how the feed works and what you can expect. According to a recent interview published in Entrepreneur Magazine with LinkedIn editor & chief Daniel Roth, […]

How to Get Your Network to Engage with Your LinkedIn Posts

How to Get Your Network to Engage with Your LinkedIn Posts

As LinkedIn’s network continues to grow worldwide, there is a captive audience of professionals that many businesses want to get in front of. Posting content is the fastest way to demonstrate your thought leadership, credibility, and build trust, but how do you get your network to engage with your posts? That is the question that […]

LinkedIn Company Page Updates [September 2022]

LinkedIn Company Page Updates [September 2022]

LinkedIn company pages are a must for small businesses or solo consultants and not just large corporations. A LinkedIn company page adds value and credibility to your brand. Your company page is where you can brag more about your company and solutions. LinkedIn Company Pages provide a unique way for your organization to stand out […]

Roundup of 10 New LinkedIn Features [SEPTEMBER 2022]

Roundup of 10 New LinkedIn Features (1)

There have been many new features added to LinkedIn so far in 2022, here are a few of those that you should consider paying attention to. Yes, there have been many more updates other than what is on this list, however these LinkedIn updates are those that would be of benefit to most readers that […]

FROM NOVICE TO LINKEDIN EXPERT

A Practical Guide for Business Owners, Consultants & Salespeople to Effectively Use LinkedIn for Marketing.