What type of content works best on LinkedIn?

What type of content works best on LinkedIn - blog

Knowing what type of content works best on LinkedIn in 2024 can seem like a daunting task you never wanted to master, but in today’s digital world, people meet us online often before offline we have the ability to build trust and awareness with what we post to LinkedIn. 5 expert tips to help you […]

New LinkedIn Features 2024

LinkedIn Updates 2024

What is important to understand about LinkedIn is that they will remain the #1 social platform for professionals with 1B users globally, and they are investing in making the platform better every year. There were more than 150 updates on LinkedIn in 2023 and more to come in 2024. If you subscribe to my email […]

5 LinkedIn Adjustments You Should Make in January

5 adjustment to make in January to LinkedIn

As you execute your new year goals including your marketing goals, you want to spend a little time updating LinkedIn especially if this is a tool you use for your marketing. These updates also apply if you are seeking a career move and want to be found. LinkedIn is notorious for not publicizing changes unless […]

Should You Upgrade your LinkedIn Free Account to Premium?

Should You Upgrade your LinkedIn Free Account to Premium?

One of the most frequently asked questions I receive is asking if upgrading from a free LinkedIn account to a paid account is worth it? The short answer is yes simply because you are afforded more data and that helps you make more informed and data-based decisions for your business or your career. Second, as […]

5 Mistakes Job Seekers Make on Their LinkedIn Profile

5 Mistakes Job Seekers Make on Their LinkedIn Profile

Your LinkedIn profile is a billboard for your career and there are simple mistakes that are preventing many job seekers from getting found by recruiters and hiring managers. If your job search on LinkedIn isn’t going anywhere because you aren’t hearing back from employers or getting interviews, it could be your LinkedIn profile is to […]

Control Your LinkedIn Feed with More Content You Want to See

Control Your LinkedIn Feed

LinkedIn users often complain about what they see in the newsfeed. It can be more confusing than random; this post shows you several ways to gain control of your LinkedIn feed delivering content you want to see. LinkedIn’s default setting from the HOME tab also referred to as the newsfeed is set to show you […]

5 Things Every Young Professional Should Be Doing on LinkedIn to Stand Out

5 Things Every Young Professional Should Be Doing on LinkedIn to Stand Out

Not every young professional is scrolling Instagram all day! According to recent data published by Statista, as of December 2022, 31 percent of LinkedIn users in the United States were between 30 and 39 years old, while 23 percent were between 40 and 49 years old. Additionally, almost one in five U.S. users belonged to […]

LinkedIn Skills: What you should know to gain a competitive edge

LinkedIn Skills - blog

The LinkedIn skills section is important if you want to be found in a search as a job seeker as well as a business professional. LinkedIn started as a careers platform and today LinkedIn continues to add features that aid job seeking & career growth. Think of how people use LinkedIn as a search engine […]

LinkedIn 2023 – Who’s viewed my LinkedIn Profile?

Who’s viewed my LinkedIn Profile

LinkedIn is a powerful search engine where professionals are looking for other professionals to provide a service that solves their problem, looking for what leaders or topic/industry experts are talking about, or hiring managers are looking for candidates to fill jobs. When anyone does a search on LinkedIn, they typically search for someone by a […]

Make Better Marketing Decisions with LinkedIn’s Improved Analytics

LinkedIn continues to improve their platform for those who are active and invested in using this platform on a consistent basis. Today I am sharing the latest analytics available and how to use them to make better, data-driven decisions about your current network, target audience, and measuring the success of your content. As a person […]

FROM NOVICE TO LINKEDIN EXPERT

A Practical Guide for Business Owners, Consultants & Salespeople to Effectively Use LinkedIn for Marketing.