Tag: Linkedin

Should You Upgrade your LinkedIn Free Account to Premium?

One of the most frequently asked questions I receive is asking if upgrading from a free LinkedIn account to a paid account is worth it? The short answer is yes simply because you are afforded more data and that helps you make more informed and data-based decisions for your business or your career. Second, as […]

Stay Top of Mind with Your Network – Gain More Opportunities

Did you know that of the almost 1 billion LinkedIn users globally only 5-7% are active. That means the majority of users are not logging into LinkedIn on a consistent basis. If you are looking to gain more brand or product exposure, position yourself as a thought-leader in your industry or looking for a career […]

5 Mistakes Job Seekers Make on Their LinkedIn Profile

Your LinkedIn profile is a billboard for your career and there are simple mistakes that are preventing many job seekers from getting found by recruiters and hiring managers. If your job search on LinkedIn isn’t going anywhere because you aren’t hearing back from employers or getting interviews, it could be your LinkedIn profile is to […]

[SEPTEMBER 2023] LinkedIn Platform Updates

LinkedIn has added new features to the profile to enhance your visibility. The use of hashtags seems to be changing, this article talks about the future of hashtags. New buttons have been added to the profile. The first of which is an option to show if you are looking for a job or are hiring. […]

How to win the LinkedIn Marketing Game

LinkedIn wants to continue as the premiere B2B social network. Their niche has worked for 20 years and by sticking to what works they aren’t trying to be Facebook, Instagram or Twitter. Staying on brand and working with the algorithm will garner better results. Social media platforms are effective tools for communicating your brand, industry […]

5 Tips Savvy LinkedIn Users Know to Land Their Next Career Opportunity

Do you find yourself laid-off or seeking a career change? Today’s job seeker needs to learn what savvy professionals who always seem to fall into a new position know that sets them apart when it comes to landing their next career opportunity. What I’ve observed over the years I have worked with professionals on their […]

Is LinkedIn Marketing Still Worth Your Effort?

Seems like social media platforms change faster and more frequently than ever before in the fast-paced digital world and where businesses are pivoting to the platforms where their ideal clients are spending time. Many professionals I talk with didn’t realize that in 2023 LinkedIn celebrated their 20th anniversary in business. In a recent article published […]

[August 2023] LinkedIn Platform Updates

1. Notifications In order to stay on top of your network, you will want to be checking the ‘notifications’ bell which shows some of the activity in your network. NOW you can sort your feed by ALL, My Posts or Mentions. This allows you to quickly view and respond to any mentions you may have […]

Turn on the Messaging Function for your Company Page

LinkedIn is expanding the features available for company pages which means they are supporting and promoting companies to create and use what they commonly refer to simply as ‘Pages’. LinkedIn company pages are beneficial not just for large companies but for small businesses as well to further establish a brand. As of Q1 2023 there […]

5 reasons why consumer brands should be more active on LinkedIn

Traditionally LinkedIn is a B2B social platform for marketing, but you may want to consider that LinkedIn can also be ideal for brand building and reaching consumers, especially for things that may interest them beyond their professional lives. According to an article from Social Media Examiner, “Among the abundance of work-related content, brands can easily […]