LinkedIn Updates You Should Know About: April 2024

LinkedIn Latest Updates April 2024

#1 – From the HOME tab you see a snapshot of your profile. Previously the stats under your photo were: Profile Viewers and Post Impressions. Now you see in the image below, this has changed to show you the number of connections and any pending invitations. #2 – Change to ‘Followers’ For anyone who has […]

What type of content works best on LinkedIn?

What type of content works best on LinkedIn - blog

Knowing what type of content works best on LinkedIn in 2024 can seem like a daunting task you never wanted to master, but in today’s digital world, people meet us online often before offline we have the ability to build trust and awareness with what we post to LinkedIn. 5 expert tips to help you […]

How to Maximize Visibility Working with LinkedIn’s Algorithm

Visibility Working with LinkedIn’s Algorithm - blog

As with all social media and search engines, algorithms determine what you see online. Algorithms are complex but this article will simplify what that means for you specifically to the LinkedIn platform. Algorithms are rules, signals and data that govern the platform’s operation. These algorithms determine how content is filtered, ranked, selected and recommended to […]

New LinkedIn Features 2024

LinkedIn Updates 2024

What is important to understand about LinkedIn is that they will remain the #1 social platform for professionals with 1B users globally, and they are investing in making the platform better every year. There were more than 150 updates on LinkedIn in 2023 and more to come in 2024. If you subscribe to my email […]

5 LinkedIn Adjustments You Should Make in January

5 adjustment to make in January to LinkedIn

As you execute your new year goals including your marketing goals, you want to spend a little time updating LinkedIn especially if this is a tool you use for your marketing. These updates also apply if you are seeking a career move and want to be found. LinkedIn is notorious for not publicizing changes unless […]

Trends in Marketing & Branding for 2024

Marketing & brand Trends 2024

As we enter a new year, often we ask what we should change up to stand out. This article will focus on both personal and corporate brand trends and marketing tips for 2024. Whether you are a business of one or of 100, you have both a personal brand and the company or corporate brand. […]

Should You Upgrade your LinkedIn Free Account to Premium?

Should You Upgrade your LinkedIn Free Account to Premium?

One of the most frequently asked questions I receive is asking if upgrading from a free LinkedIn account to a paid account is worth it? The short answer is yes simply because you are afforded more data and that helps you make more informed and data-based decisions for your business or your career. Second, as […]

Stay Top of Mind with Your Network – Gain More Opportunities

Staying op of mind with your network

Did you know that of the almost 1 billion LinkedIn users globally only 5-7% are active. That means the majority of users are not logging into LinkedIn on a consistent basis. If you are looking to gain more brand or product exposure, position yourself as a thought-leader in your industry or looking for a career […]

5 Mistakes Job Seekers Make on Their LinkedIn Profile

5 Mistakes Job Seekers Make on Their LinkedIn Profile

Your LinkedIn profile is a billboard for your career and there are simple mistakes that are preventing many job seekers from getting found by recruiters and hiring managers. If your job search on LinkedIn isn’t going anywhere because you aren’t hearing back from employers or getting interviews, it could be your LinkedIn profile is to […]

[SEPTEMBER 2023] LinkedIn Platform Updates

LinkedIn Updates September 2023

LinkedIn has added new features to the profile to enhance your visibility. The use of hashtags seems to be changing, this article talks about the future of hashtags. New buttons have been added to the profile. The first of which is an option to show if you are looking for a job or are hiring. […]


A Practical Guide for Business Owners, Consultants & Salespeople to Effectively Use LinkedIn for Marketing.