[SEPTEMBER 2023] LinkedIn Platform Updates

LinkedIn Updates September 2023

LinkedIn has added new features to the profile to enhance your visibility. The use of hashtags seems to be changing, this article talks about the future of hashtags. New buttons have been added to the profile. The first of which is an option to show if you are looking for a job or are hiring. […]

How to win the LinkedIn Marketing Game

How to win the LinkedIn Marketing Game

LinkedIn wants to continue as the premiere B2B social network. Their niche has worked for 20 years and by sticking to what works they aren’t trying to be Facebook, Instagram or Twitter. Staying on brand and working with the algorithm will garner better results. Social media platforms are effective tools for communicating your brand, industry […]

5 Tips Savvy LinkedIn Users Know to Land Their Next Career Opportunity

5 Tips Savvy LinkedIn Users Know to Land Their Next Career Opportunity

Do you find yourself laid-off or seeking a career change? Today’s job seeker needs to learn what savvy professionals who always seem to fall into a new position know that sets them apart when it comes to landing their next career opportunity. What I’ve observed over the years I have worked with professionals on their […]

Is LinkedIn Marketing Still Worth Your Effort?

Is LinkedIn Marketing Still Worth Your Effort?

Seems like social media platforms change faster and more frequently than ever before in the fast-paced digital world and where businesses are pivoting to the platforms where their ideal clients are spending time. Many professionals I talk with didn’t realize that in 2023 LinkedIn celebrated their 20th anniversary in business. In a recent article published […]

[August 2023] LinkedIn Platform Updates

[August 2023] LinkedIn Platform Updates

1. Notifications In order to stay on top of your network, you will want to be checking the ‘notifications’ bell which shows some of the activity in your network. NOW you can sort your feed by ALL, My Posts or Mentions. This allows you to quickly view and respond to any mentions you may have […]

Turn on the Messaging Function for your Company Page

Turn on the Messaging Function for your Company Page

LinkedIn is expanding the features available for company pages which means they are supporting and promoting companies to create and use what they commonly refer to simply as ‘Pages’. LinkedIn company pages are beneficial not just for large companies but for small businesses as well to further establish a brand. As of Q1 2023 there […]

5 reasons why consumer brands should be more active on LinkedIn

5 reasons why consumer brands

Traditionally LinkedIn is a B2B social platform for marketing, but you may want to consider that LinkedIn can also be ideal for brand building and reaching consumers, especially for things that may interest them beyond their professional lives. According to an article from Social Media Examiner, “Among the abundance of work-related content, brands can easily […]

Control Your LinkedIn Feed with More Content You Want to See

Control Your LinkedIn Feed

LinkedIn users often complain about what they see in the newsfeed. It can be more confusing than random; this post shows you several ways to gain control of your LinkedIn feed delivering content you want to see. LinkedIn’s default setting from the HOME tab also referred to as the newsfeed is set to show you […]

[NEW] LinkedIn updates the algorithm affecting the visibility of posts

LinkedIn updates the algorithm affecting visibility of posts

LinkedIn recently said they were getting complaints from users that there are too many posts with personal pictures that were better suited to Facebook, so they have made changes to how the feed works and what you can expect. According to a recent interview published in Entrepreneur Magazine with LinkedIn editor & chief Daniel Roth, […]

5 Things Every Young Professional Should Be Doing on LinkedIn to Stand Out

5 Things Every Young Professional Should Be Doing on LinkedIn to Stand Out

Not every young professional is scrolling Instagram all day! According to recent data published by Statista, as of December 2022, 31 percent of LinkedIn users in the United States were between 30 and 39 years old, while 23 percent were between 40 and 49 years old. Additionally, almost one in five U.S. users belonged to […]

FROM NOVICE TO LINKEDIN EXPERT

A Practical Guide for Business Owners, Consultants & Salespeople to Effectively Use LinkedIn for Marketing.