Targeted Updates on Company Pages

targeted updates on Company Pages

Targeted Status Updates is a feature that increases the relevance of conversations between companies and LinkedIn members, is open to the 2 million companies who have LinkedIn Company Pages.   If you use LinkedIn For Business, this is a feature you want to be sure to utilize!

According to LinkedIn, Targeted Status Updates aims to make it easier for members to receive relevant information from companies they follow. In turn, companies can now communicate with their followers in a very personalized way and provide content tailored to specific audiences.

So, why follow companies?  We did a study recently where we found that 67% of our members follow a company to gain industry insights, 61% for company news, while 49% are attracted by the peer community.

LinkedIn says, getting company status updates will allow you to accomplish this, and now with a pool of 2 million companies it opens up endless possibilities. When following a company, you benefit from receiving engaging insights like company news, industry trends and job opportunities in your daily news feed. The more you engage with a company, the more you’ll find relevant content to help you meet your professional goals.


Learn how Targeted Updates on LinkedIn Company Pages offer Engaging Insights

Here’s a video that illustrates how you use company updates;


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JoAnne Funch

Helping business owners and corporate leaders use LinkedIn and relationship building strategies to gain more exposure for their brand so they have more impact, credibility & income.

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