Too many people listen to respond instead of listening to learn. I use the word listening and that applies to verbal conversation and also reading comments, messages, invitations and posts.
One of the tactics I use and I teach my clients is when you are having a conversation with a prospect for example, write down the EXACT words and language they use to describe their current situation –again this takes real active listening and also not interrupting or interpreting what the person is saying. You are listening for problems or challenges you may be able to solve through what you do or a referral to someone else who can help them.
Regardless of why you are using LinkedIn, communication skills are key to building relationships, breaking down objections and to educate or inform. The bonus to mastering the skill of listening is people felt heard and become more likely to share.
I often will message someone who wants to connect with me that didn’t send me a personal message to get a conversation going to find out more about them. So I choose the style of how I want to communicate – but the goal is to get a response.
A more strategic activity and best use of your time –is to spend time viewing the comments from people who are your target audience because this will tell you a lot about their opinions, questions, and how they communicate.
I’ve said this before, always read someone’s profile before engaging with them and then personalize your invitations to connect, let them know you read their profile by mentioning something specific and never, never use the default connection request.
Remember, you NEVER get a chance to make another first impression – so make it count.
First, research and follow relevant hashtags – this is a great way to find conversations in your niche. Then find the posts are getting the most engagement – you will learn a lot about what sets people into commenting.
I typically look for hashtags that have at least 100K followers because it reaches a wider audience, but this isn’t always the case so try to find the most ideal hashtags that people are actually following and then look for the posts with those hashtags and see what others in that niche are talking about.
You also may have forums or groups for your industry, these are often filled with great questions and conversations. I have been listening in to different rooms on Clubhouse just to listen for the questions people ask, I then use that knowledge for writing a blog or social media post.
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